PEA’s Mascot "Watt-D" Steps onto the Global Stage at
“Yurubirth 2025” in Japan, Elevating Communication and Advancing the PEA Brand and Thai Mascots Internationally
The Provincial Electricity Authority (PEA) is honored to announce its participation in “Yurubirth 2025”, Japan’s largest mascot festival, featuring the organization’s mascot, “Watt-D”, as the representative from Thailand. This significant step aims to elevate PEA's corporate communication, develop its brand, and showcase Thai mascots to an international audience.
Watt-D was born in 2022 as a symbol of smart energy and sustainable development. Conceived under the theme "The Little Hero with Lightning Eyebrows", the mascot embodies modernity, agility, and a strong commitment to delivering energy that improves the quality of life. The name "Watt-D" is a fusion of "Watt", the unit of electric power, and the Thai word "D" (pronounced "dee"), meaning "good", which together signify "high power quality". The name is also a friendly play on words, sounding like the common Thai greeting, "Sawasdee".
Watt-D's design was developed to proudly showcase the organization's unique features:
Gold Lightning Eyebrows: Represents electric power, a distinctive and easily recognizable feature.
Purple Color: A prominent color clearly representing PEA, symbolizing power, elegance, and dignity.
Lightbulb Shape: Conveys friendship, safety, and a close presence in daily life.
Digital Circuit Pattern: Signifies PEA’s transition towards a fully digital organization.
The “Yurubirth” festival originated from the "Yuru-chara Grand Prix" in 2010 to promote tourism, culture, and community strength through a global competition and exhibition of mascots. The event has previously featured and awarded famous mascots, such as "Kumamon" from Kumamoto Prefecture. Yurubirth 2025 has specifically invited international mascots to foster cultural exchange and connect the global mascot network.
PEA's participation is a strategic move to showcase the potential of Watt-D and Thailand's creative representation on a world stage. It is also part of the celebration of PEA’s 65th Anniversary. The organization remains committed to the continuous development of the organization and Thai society, driving energy innovation, elevating service quality, and strengthening international cooperation under its vision: "SMART ENERGY FOR BETTER LIFE AND SUSTAINABILITY".
PEA マスコット「Watt-D」、世界舞台 「Yurubirth 2025」へ
タイ地方電気局（PEA）は、日本の最大級のマスコットイベント**「Yurubirth 2025」に、組織の公式マスコット「Watt-D」**がタイ代表として参加することを発表します。この参加は、PEAのブランド向上と、タイのマスコットを国際的にアピールすることを目的としています。「Watt-D」は、スマートエネルギーと持続可能な開発の象徴として2022年に誕生しました。コンセプトは**「電光の眉を持つ小さなヒーロー」**で、モダンさ、俊敏性、そして生活の質を向上させるエネルギーを届けるという強い決意を体現しています。
名前は電力の単位「ワット（Watt）」とタイ語で**「良い」**を意味する「ディー（D）」を組み合わせたもので、「良質な電力」を意味します。
「Yurubirth」は、観光、文化、コミュニティの強化を促進するために2010年に**「ゆるキャラ®グランプリ」**として始まりました。PEAの参加は、「Watt-D」とタイの創造的な可能性を世界に示すだけでなく、PEA創立65周年の記念行事の一環でもあります。
PEAは、**「SMART ENERGY FOR BETTER LIFE AND SUSTAINABILITY（より良い生活と持続可能性のためのスマートエネルギー）」**というビジョンの下、イノベーションの推進、サービスの質の向上、国際協力の強化に引き続き取り組んでまいります。
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