Provincial Electricity Authority (PEA) honoured with Superbrands status at 11th ‘Oscars of Branding’ Tribute Event at Siam Paragon on July 23, 2019.Mr. Manoon Chantaraksa, PEA Deputy Governor received Superbrands 2018 Award on behalf of PEA from Mr. Mike English, CEO of Superbrands, the independent authority and arbiter of branding, works through a market survey base throughout Thailand with 15,000 customers, marketer, PR Agencies, Brand Builders and Independent Council Members to vote for the strongest brands representing the Superbrands Thailand.
Winning a Superbrands title provides a strong platform to be able to support the strength of the brand while addressing the entire range of the organization’ interactions with employees, customers both existing and potential, investors , suppliers , media , etc. The tribute event is a celebration of high profile brands to the success.
PEA is a government enterprise under the Ministry of Interior and responsible for power distribution in 74 provinces with more than 19 million customers. PEA is opening a new chapter of challenges associated with changes in technology and government policy that cause significant impact in the electricity industrial structure. PEA is committed to adopting these changes by evolving into an electricity business aiming to be excellent in the Electrical Energy Business , meet the expectations of the customers and contribute values to the society and environment by using digital technology , in order to take PEA down the road to becoming “PEA Digital Utility”.
About Superbrands :
The Superbrands organisation was originally set up in London in 1994 and has expanded its operations to 93 countries worldwide.
News : Research and Corporate Image Section , Corporate Communications Division, Public Relations Department, PEA
Photo : Audio Visual Production Section, Public Relations Division, Public Relations Department , PEA